How a Energy Drink made in Thailand could became in a worldwide brand in less than 25 years, how Red Bull could made rich an Austrian who was working in a Toothpaste company in the mid-80s….well here’s the story.
What is Red Bull?
Red Bull was made in Thailand, yes Thailand! Chaleo Yoovidhya invented this drink, it’s original name is Krating Daeng in English means “Red Bull”. Very popular in Truck Drivers and laborers in the 80s.
In 1982 Dietrich Mateschitz, an Austrian entrepreneur, developed the Red Bull Energy Drink brand. Mateschitz was the international marketing guy for a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his Jet Lag. In 1984 until 1897 Mateschitz worked to adapt the flavor and started with the Marketing campaign until becoming in a worldwide brand.
But let’s talk about Racing, alright!
Red Bull started it’s sponsorship with Racing when they sponsored Sauber in the mid 90s
Red Bull Sauber Ford
Mateschitz had purchased a majority share in the team and Fritz Kaiser joined as commercial director. Austrian Driver, The team saw the return of Karl Wendlinger after his heavy crash at Monaco in 1994 and Heinz-Harald Frentzen. Karl was replaced after two races by rookie Jean-Christophe Boullion and Fretzen, well he went really well! In fact they finished their first season with a record of 18 points despite the poor performance of the Ford Engine. Sauber finished 7th in the Constructor Championship and Frentzen 9th in points.
9) Heinz-Harald Frentzen: 15 points
16) Jean-Christophe Boullion: 3 points (Only ran 16 races)
28) Karl Wendlinger: 0 points (Only ran 3 races )
1996 saw Sauber’s worst F1 season in terms of points despite a promising driver lineup with Heinz-Harald Frentzen and Johnny Herbert, a revised C15 entrant and a new V10 powerplant from Ford. Despite again holding seventh spot on a shrinking list of constructors they only scored 11 points and had not impressed for much of the season. For the next season they announced a customer deal to receive Ferrari V10 engines while they worked with new sponsors Petronas to construct their own engines. Unfortunately, due the Asian Financial Crisis of 1997.
Red Bull sponsored Sauber until 2005 and at the end of the season Sauber was brought by BMW and was renamed BMW Sauber, in 2009 BMW retires from F1 and sold it’s 80% to Peter Sauber (Peter Sauber had the 20% when BMW brought his team).
Red Bull Racing
Jaguar Racing was put on sale in September of 2004 when Ford Motor Company decided to retire of F1 competition “no longer make a compelling business case for any of its brands to compete in F1″. They said. On November 15, Red Bull purchases the team on the final day of the sale.
The team continued to have access to the Cosworth engine developed for their 2005 chassis (Red Bull RB1), and the operation continued under the new title. Christian Horner was installed as the new Team boss and lined up David Coulthard and Christian Klien later on the season would join Vitantonio Liuzzi to drive for the team during four races in the 2005 season.
Red Bull’s first year in Formula One was a massive success compared to their predecessors, Jaguar Racing. They were 6th in the Constructors Championship for most of the season, only beaten by the fast-improving BAR-Honda at the end of the season. In a single season they amassed more points than Jaguar had in 2003 and 2004. (!)
Final Standings at the end of the 2005 season
12) David Coulthard: 24 points
15) Christian Klein: 9 points
24) Vitantonio Liuzzi: 1 point (Liuzzi ran only four races in 2005)
No more Cosworth Engines!, Ferrari became in the new Engine supplier for the team. At the end of the 2005 season Red Bull signed Adrian Newey.
Newey who previously had success in CART (Actually IndyCar) with Bobby Rahal, an Open-Wheel legend in US. his designs with Rahal’s talent made them won seven races one of them was the Indy 500 in 1985, winning the 1985 CART Championship and 1986 with Rahal.
after that he returned to Europe to work with March/Leyton House.
Newey was the first guy to improve with aerodynamics a clear example was the second place gained by Ivan Capelli in Portuguese Gran Prix at 1988, anyway after the following awful years he was fired from March/Leyton House.
Newey arrived to Williams for the 1991 season and stay there until the 1996. The next year (1997 he was working for Mclaren) until 2005 when he arrived to Red Bull.
Newey Championship until his arrival to Red Bull
1986 – CART Championship (Bobby Rahal)
1986 – Indy 500 (Bobby Rahal)
1987 – CART Championship (Bobby Rahal)
1992 – F1 Championship/Williams (Nigel Mansell)
1993 – F1 Championship/Williams(Alain Prost)
1994 – F1 Championship/Williams (Constructor Championship)
1996 – F1 Championship/Williams (Damon Hill)
1997 – F1 Championship/Williams (Jacques Villeneuve)
1998 – F1 Championship/McLaren (Mika Hakkinen)
1999 – F1 Championship/McLaren (Mika Hakkinen)
The 2006 season and more about Red Bull coming soon….
PS. Next week